КРАТКОСТЬ, КОМПРЕССИЯ, РЕДУКЦИЯ – ОБЩЕЕ И ОТЛИЧНОЕ

The article  under consideration discusses lingual phenomena, allowing the emergence of language in compressed texts. The relevance of the study of this problem is related to the prevalence of compressed texts in all areas of speech activity. Compression is a fundamental goal of both human language and digital communication. The aim of the article is to clarify the notions, signifying a particular manifestation of the language economy − brevity, compression, reduction. To achieve this goal it is necessary to analyze the theoretical coverage and practical implementation of these phenomena. This research is a qualitative research. Therefore, the discussion is delivered in a descriptive way. Since compression may incur some loss of information, it should only be performed when necessary. As a result, performance of a specified task, we conclude that the savings in the creation of this or that speech gives the result of the construction of a short original or compressed text, which is a cost-effective option of building a better speech.