Understanding the Theoretical Relationship between Service Quality & Tourist Satisfaction: Special Reference to Tourism Industry

There is widespread exposure in the literature of tourist satisfaction and service quality in a tourist destination. Many service related industry gives due weight age to service because it contribute a lot in business growth. Competition is increasing tourism industry at very fast pace. Excellent service quality offers to customers results in increase level of satisfaction and revisit of customers and increase profit of the company. Tourist satisfaction and service quality are directly related to each other. The main purpose of the paper is to understand the relationship among service quality and tourist satisfaction in tourism industry. Satisfaction of customer primarily concerned with the quality of services provided by the suppliers. The paper is based majorly on secondary data collected from different published research articles, book chapters, reports etc. This paper also highlights the management strategies in tourism industry with future implication to enrich the experience of tourists