A Study on Promotional Strategies Adopted By Street Vendors That Influence the C onsu mer's Buying Behaviour in Tirunelveli

The informal sector has grown rapidly in developing countries and has also developed therefore, it has attracted increasing attention and more and more literature focusing on its different aspects. However, the study of promotion strategies adopted by Street Vending Companies have received little attention in the literature on the informal sector. The purpose of the study is to identify promotion strategies adopted by street vendors to promote their products and highlight in particular the most effective technique in promoting their influential street assets decision to skip consumers. The study uses the primary data collected through a thorough quantitative analysis for represent the street markets in Tirunelveli. The sample included 129 active street passers. Relevant data collected using a pretested questionnaire, they are then analysed using descriptive statistical techniques. The analysis has had several important consequences; since the study covers only a limited area, the results it cannot be generalized. Research proposals and recommendations for further research are presented.