Published January 21, 2021
| Version v1
Journal article
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Customer Behaviour Analysis on Ecommerce Websites
Authors/Creators
- 1. Professor, Computer Department, Xavier Institute of Engineering, Mumbai, Maharashtra, India
- 2. Student, Computer Department, Xavier Institute of Engineering, Mumbai, Maharashtra, India
Description
The present study aims at analyzing and predicting the human behaviour of online shopping customers. This paper presents a literary review of recent research on customer purchase forecasting in the context of e-commerce. This paper aims to benefit websites that have started on a small scale. The key contribution is a conceptual research framework that systematically maps this existing literature into two main tasks, such as prediction of purchasing sessions, purchasing decisions.
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References
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