"GREEN" HRM IN PURSUIT OF SUSTAINABLE COMPETITIVE ADVANTAGE

The recent years have witnessed the emergence of “Green” Human Resource
Management (HRM) as one of the main strategic concepts which aims to shape
employee behaviour to help organizations achieve a sustainable competitive advantage.
In practice, organizations have been dedicated to building “green” organizational
cultures within their businesses. At the organizational level, the benefits of
the implementation of Green HRM are linked with the creation of environmentally
friendly organizational culture and work climate that leads to the increased efficiency
of various resources, the formation of positive corporate image and increased economic
performance. HRM becomes “green” by establishing green environmental objectives
and spreading employee awareness through green HR practices for designing
eco-friendly environment.
The paper discusses the current trends of “Green” HRM practices in companies based
on findings from existing literature, studies, survey reports as well as secondary data.
It focuses on the role of the HRM function in creating a ‘green’ culture in companies.
Findings suggest that “Green” HRM has become an essential strategic thinking process
for the organizations in which human resource departments play an important
role in going green and improving organizational performance. The major contribution
of this study is to provide an integrative framework linking together the existing
literature in this filed and different research work to better explore the relation between
Green HRM practices and a goal for sustainability. This paper also adds value to
managers by presenting ways to implement “Green” HRM for organizational sustainability
achievement.