Prospects and tools for e–business development in Ukraine

The article is devoted to the analysis of prospects of e–business development in Ukraine. The Internet
has become a powerful channel for the sale of a variety of goods and services in a crisis. This was due
to a coronavirus infection. The Internet has proven to be highly effective as a means of communication
with the high potential of the global electronic market. E–business is an indispensable tool for doing
business in the face of offline commerce. Business in the global network can be conducted in different
ways with the help of: Internet auctions, Internet banking, Internet training, Internet commerce. E–
business in quarantine meets the following needs of customers: maximum self–isolation, lack of
contact with people and queues in stores, no need to waste your time. The organization of the online
store should take place in several stages: opening an online store, website development, advertising
and promotion. The owner of the online store must constantly monitor the level of site optimization for
search engines. Thematic and technical errors in SEO–optimization should be avoided. It is suggested
for beginners who are just choosing to specialize in online shopping, to carefully analyze the market
niche. Thanks to the development of e–business, you can expand the range of goods, reduce overhead
costs for rent, utilities, purchase of equipment and facilities. Thus, minimize the cost of standard
trading activities. For buyers, this will provide a huge selection of goods in one place, the opportunity
to purchase at any convenient time. For the successful development of business on the Internet, you must first reduce prices and choose a niche "micromonopoly" of unique trade offers and new products
on the market. All products must be certified. E–business is in the development phase.