Directions to Explore the Principles of Service Innovation: With Various Companies' Case Study

Service innovation is a new or significantly improved concept that is taken into practice based on new customer interaction channel, a distribution system or a technological concept or a combination of them. Here authors provide nine principles of service innovation and various case studies. The principles are designed by keeping the view of their applicability to all variety of businesses seeking to be successful in the turbulent times facing different industries. Collectively, these principles are the key major factors about making a break with the way innovation has been done in the past and developing compelling products, services and value propositions for existing and new customers supported by a range of business models.