Effective Communication as an Entry-Level Skill in the Workplace

This study examines workplace readiness of business and communications graduates by identifying essential skills sought by employers for entry-level work. Data derived from Public Relations Society of America Jobcenter and Indeed™ (n=1639) identify five skill sets essential for new hires entering the workplace. Structured interviews with industry leaders (n=20) further elaborate on industry-specific competencies that practitioners perceive to be lacking in new graduates. Together, data suggest that more can be done by educators to bridge the gaps between what is taught in the classroom and what is required on the job. The author emphasizes the imperative of demonstrative student competencies in the area of communication; positing that partnerships with business and curricular co-creation can be an effective, integrative strategy to advance workplace skills at the entry-level.