Marketing Terytorialny: Innowacje Społeczne

Robert Romanowski
Social innovations in place marketing .................................................................. ................. 9
Dorota Aleksander Tursa
The importance of universities in social innovations implementing ........................................... 31
Magdalena Florek
Trends in marketing communication of local government units ................................................ 43
Marianna Krzakiewicz
Impact of outdoor advertising on the perception of the city ....................................... .............. 56
Andrzej Szymkowiak, Anna Scheibe
Social media in the presidential campaign 2015 in Poland ...................................................... 67
Andrzej Szymkowiak, Anna Scheibe
Activity of counties in social media in Poland ......................................................................... 85
Anna Roth
Crowdsourcing as a beneficial dialogue solution for the public sector ....................................... 100
Maia Maziashvili
The importance of integrated marketing communication in place branding on an example
the tourist city of Signagi in Georgia ......................................................... ........................... 112
Marta Cieśla, Jan K. Kazak
The importance of participatory budget in the concept of good governance ............................... 127
Sławomir Palicki, Magdalena Nowak
The consequences of gentrification of districts on the example of Polish cities ......................... 142
Magdalena Wieja
Old Brewery (Stary Browar) - luxurious revitalization made in Poznań ...................................... 158