A Research Paper on "Overview on Online Digital Marketing"

Online marketing is the art and science of selling products and or services on digital networks such as the Internet and cellular phone networks. The strategies of appealing strategies to target your target market in online marketing arts will be researched and actually translated into online marketing mix. Online marketing is the science research and analysis that selects online marketing strategies to measure the success and use of online marketing strategies. Online marketing uses the internet to deliver promotional marketing messages to customers. It includes email marketing, search engine marketing, social media marketing, display advertising including web banner advertising , and mobile advertising. Like other advertising media, online advertisements often include both publishers, which integrate ads into their online content and advertisers, which provide advertisements to be displayed on publisher content. Other potential participants include advertising agencies that help in generating and transferring advertising, the advertising server that delivers advertising and track statistics, and advertising affiliates who do independent promotional work for advertisers. Atul Kumar Mishra | DR. Rajesh Rathore "A Research Paper on "Overview on Online Digital Marketing"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-2 , February 2018, URL: https://www.ijtsrd.com/papers/ijtsrd10770.pdf