Definition of the concept in media discourse

The article analyzes one of the main notions of cognitive linguistics and mass communications the term “concept”. Detailed analysis of different approaches to the understanding of the “concept” is given. The aim of this study is to determine the basis for the definition of the term "concept" in the field of mass communications. The main method of research used in this paper is the method of comparative analysis. Much attention is given to structure of the concept and its typologies. The article also discusses the relation between the conceptual sphere of linguistics and the concept sphere of media communications. The authors traced how the origin of the term "concept" influenced its definition in today's scientific environment. The purpose of this study is to analyze, characterize and define the approaches used in the current scientific literature on linguistics and media communication to define and interpret the term "concept". The authors come to the conclusion that in media communication concepts can be used to create a certain social thought or image. It is also stated that in mass media concepts usually created by repetition of the same words and phrases in a certain context. As a result of this study, the authors also suggested their own definition of a term "concept" within media discourse. The article creates a basis for further research in this field.