Work specifics of the local TV channel (using an example of "Privat TV Dnipro" TV company)

The article deals with the specifics of the local TV channel functioning. The study touches upon the issue of the features of regional TV companies in comparison with national ones. The content spicifics of the “Privat TV Dnipro” TV channel is highlighted and the historical stages of its development are outlined. The current problems and advantages of local TV channels on the Ukrainian media market are described. The ways of improving the work and organization process of “Privat TV Dnipro” TV company are determined.

In the process of research, the method of analysis and deduction to study the structure of broadcasting of a regional TV channel and to identify the peculiarities of functioning of a particular object were used. The comparison method was also used to equate the results of the analysis activities of the national and local TV channels and the structural method to organize the received information.

The research focuses on such information component as news. It is the main product of “Privat TV Dnipro”and has become an integral part of the content. The tendency of the media development industry in Ukraine leads to the situation when the news segment of broadcasting has turned into an invariably interesting and relevant one, being requested by the audience. News is the mainstay of television broadcasting today, and information and entertainment programs are «the business card» and «the face» of the channel. The article deals with the formation of the information for «Channel 9 News», its editorial processing and its broadcasting.

For a regional channel the image of the company, which has developed over many years of work on the air, and the ways and opportunities for its improvement are extremely important. Therefore, the article outlines the basic principles of the image creation and media tasks of the channel.

The following conclusions about the specifics of the operation of “Privat TV Dnipro” are drawn. Firstly, the structure of the channel and the methods of organization of labor correspond to the peculiarities of regional broadcasting. Secondly, despite the fact that quality requirements of local television, in comparison with the national one were slightly reduced, Privat TV Dnipro adheres to high standards and quality of the broadcasting information. Thirdly, information from the local TV channels is closer to the viewer, providing a better reach for the target audience.

The work is of practical importance for researchers of local and national TV media. The article can be also used by the students to write scientific works.