Published December 31, 2015 | Version v1

The Dream has come True with Turbalances

  • 1. Abu Dhabi University, College of Business and Administration (COBA)

Description

This case study is about the telephone mobile shop business founded in Abu Dhabi, United Arab Emirates (UAE) in 1992 by a Middle East investor, the owner. Due to his passion for initiating telephone businesses, he started his own business venture in the mobile phone industry through this shop. He has struggled since the advent of the shop and eventually, in 2014, noticeably gained weight because of how he had experienced and managed his business for 22 years. The changes he had experienced in his friends" lives inspired him to start his journey in his own business. On realizing how important and effective the mobile business was in the UAE, he thought about founding his mobile shop, and decided to establish his own business in the region. In time, the owner also found that having this business in his life gave him the opportunity to know different types of employees, customers, and suppliers as well.

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