The Retail Industry: Expanding in the Global Market

Current data, from sources such as the Wells Fargo International Business Indicator, indicate that understanding ‘doing business’ in another country will gain importance.  However, retailers, successful in their home country, are challenged, and sometimes fail, when expanding into the global market.  The overall objective of this article is to fill some of the gap in research on the strategies used by retailers in their globalization of their ‘brick and mortar’ stores.  The purpose is to identify the strategies that contribute to their successes / failures in this effort.