ENHANCING FACULTY PERFORMANCE WITH FACULTY COMPENSATION – A MODEL BASED ON THEORY OF ACCOUNTABILITY (THEORY A)

The objective of campus based higher education is now shifting from mass education 
to customized education and in such model involving students in research by faculty members 
is  an  essential  part.  Such  research  focused  higher  education  model  not  only  benefits  the 
students but also provides an opportunity to  the  institution  to create intellectual property in 
its name. To encourage  faculty members  to be  involved  in research and publications, HEIs 
are trying to find various strategies.