INCREASING VALUE AND IMAGES OF BANKING THROUGH OPTIMIZATION OF FEE BASED INCOME

Contribution in enhancing the Banking the fee-based income from foreign transactions is relatively not optimal. At the same time, the image of a foreign exchange bank is relatively Banking has not won a place in the business of community in West Java. The figure is probably because of the service (service value) perceived low customer. The low value of services allegedly because the mix of marketing services, including those who specialize in foreign exchange is still not available. Likewise, the human resources is not generated from the branches of the exchange.

This study aims to: Knowing the value of Foreign Exchange Bank in Banking Service. Knowing the image of the Banking a foreign exchange bank. Determine the effects of service against the image of the Bank as Banking's Bank of Foreign Exchange. The research method used is the descriptive and explanatory methods of the Bank's foreign exchange banking clients numbering 50 people as respondents. This type of investigation in this study is causality.

The findings in this study is the Image Banking as foreign banks will wake up if the value of financial services products and services Increased Provided to foreign customers. Banking are in creating, communicating, and delivering value to customers of foreign exchange as well as physical infrastructure, reliability in service, foreign customers, attention to foreign exchange, and foreign exchange to build customer confidence.