Published April 18, 2019 | Version v1
Journal article Open

A STUDY OF SOCIAL MEDIA ACCEPTANCE AND USE AMONG UNIVERSITY STUDENTS USING UTAUT MODEL

Authors/Creators

  • 1. University of Ilorin, Ilorin, Kwara State.
  • 2. Landmark University Omu-Aran, Kwara State
  • 3. McPherson University, Ibadan
  • 4. Landmark University, Omu Aran, Kwara State

Description

This paper used the Unified Theory of Acceptance and Use of Technology (UTAUT) to validate the use in a new environment that is not work-related. The model is used to examine acceptance and willingness of University students’ use of social media for learning purposes.

Files

Files (180.3 kB)

Name Size Download all
md5:8d19726294d9f66228ce7755c14f8c90
34.9 kB Download
md5:4959af7049206fb7811ad42ff0984cb1
55.5 kB Download
md5:32312f82686fc0ec5a80b9746f1f9353
38.9 kB Download
md5:2f4c139746146d93dbc61cee1d4c4559
51.0 kB Download