A STUDY ON PROMOTION OF SPORTS ACTIVITIES IN INDIA

Motivation comes in many forms. Some are driven to success by the sense of pride it brings in. Some are inspired to excel by the fame that is likely to follow. Several path-breakers have stayed too focused on the job to even think about the fringe-benefits due to their success.Generally, for an aspiring sportsperson in India, one more source of incentive matters much. That is, performance-related cash awards from the Central government, State government or evenemployers.In multi-discipline games — Olympics, Asian and Commonwealth — India is usually far from the front-runners. For a country where sports is not a priority due to more compelling socio-economic reasons, cash rewards do play their part in bringing out the best from the sportspersons particularly in these games.After all, majority of these performers are not professionals.Therefore, cash incentive has a bearing on their future.