Designers as Storytellers: the weaving of narratives in the work of bernabeifreeman

Products may communicate a premeditated story, one that has been planned and designed from the products’ conception. This story may be communicated through designed ‘triggers’ or ‘cues’ that are all part of the product’s form, material, intractability and manufacture. How and if designed objects achieve their goal of communicating with responders and establishing an emotional connection, will be explored through a series of interviews with end-users in relation to the work of award winning practice bernabeifreeman. The bernabeifreeman designers have identified four key storytelling methods in their work as: Narrative, Manufacture, History and Interaction.