Design Guideline Gap and 2 Feedback Loop Limitation: Two issues in Design and Emotion theory, research and practice

This paper identifies and describes two issues, ‘Design Guideline Gap’ and ‘2 Feedback Loop Limitation’ that expose problems in the Design and Emotion theory and more widely challenge the validity of design theory, research findings and design practices. The paper describes the issues by way of examples, draws out the implications for emotion-related design research, theory and practice and suggests ways of addressing the design and emotion theory problems exposed by the analyses presented in the paper.