Women Entrepreneur: Indian Rural Women Entrepreneurs Their Journey so Far and Challenges Ahead

According to the 2011 census 70% of Indian population lives in rural areas. Most of the population is involved in the agriculture. In actual terms more than 90% of women in rural areas are employed in agriculture. The education level (high school education) among women in rural areas is also very less. Given all these adverse conditions and challenges, women in rural areas are standing up for themselves and breaking out from their comfort zone to make meaningful contribution towards their local community and society y as a whole. Entrepreneurship has always been considered as an urban term, but in the recent past we have been observing that more and more ideas coming from rural areas to address their local problems or building business models that suit their environment. This paper exploresabout some of the success stories of Entrepreneurship of rural women in India and also highlight on the challenges facing rural women in pursuing entrepreneurship.