UDYOGINI SCHEME: A BOON FOR RURAL WOMEN ENTREPRENEURS - WITH SPECIAL REFERENCE TO MYSURU DISTRICT

The UDYOGINI is one of the scheme launched by government of Karnataka with the aim of creating women as the owners of economic assets by improving their entrepreneurial skill. Udyogini means women entrepreneur. Udyogini works with poor mainly illiterate women to improve their skills as producers and their knowledge of the markets they operate in, so as to ensure long- term returns. The main objective of Udyogini is to provide customised quality business development services to enable women to enhance their income, access better education and health services for their children with a special focus on girls.This paper makes an attempt to look into the socio economic conditions of women beneficiaries under Udyogini scheme. It takes 200 sample women respondents from 2 taluks of Mysuru district that is Mysuru and Hunsurtaluk (25 each from 8 villages), this paper analyses the impact of Udyogini scheme on annual income, employment generation and social status of rural women beneficiaries, this paper tries to prove that this schemeacts as one of the social security measures for rural women entreprenuers, in the manwhile it tries to suggest some measures to overcome from the constraints of this scheme.