Perception on Virtual Marketing

The  term  Marketing intends  to  mainly satisfy the organisations  goals  and objectivities,  the purpose  is  to  anticipate  their  potential  consumer’s  needs. But  in  today’s  scenario  many organisations are into virtual marketing. The word“Virtual Marketing” means making use of online  advertisement  and  some  of  the common  platforms  such  as  email  marketing,  social media marketing, display advertising and blogs etc. Virtual marketing serves as a complete contrast  towards the  traditional  methods  of  advertising  such  as  printing  and  broadcasting.This study concentrates on what way the customers use virtual marketing and what would be the drawbacks found in the virtual marketing. To achieve this purpose,questionnaires have been used to gather the primary data from the respondents using random sampling technique. Total number of responses collected was 76. The paper concludes by providing suggestions and measures to overcome the drawbacks in virtual marketing