Social Science Theory: A Field Guide to the Theories, Effects, and Frameworks Behind Research and Business

An open-access field guide to more than 150 social science theories (200+ entries in all) used in management, strategy, marketing, finance, economics, psychology, and sociology. Each entry gives the core claim, mechanism, key sources, evidence and critiques, business applications, and sample research hypotheses, with figures, tables, and reproducible R code. Read online at https://mikenguyen13.github.io/social-theory/.