Probative legal-marketing data

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Published October 25, 2026 | Version 1.0.0
Dataset Open

Lawyer advertising rules by state (50 states and DC)

Authors/Creators

  • 1. Probative Growth

Description

Plain-English summaries of lawyer advertising rules for the 50 US states and DC: ad filing, required ad content, solicitation waiting periods, claims and testimonials, referral and lead-generator rules, other languages, call-recording consent, texting law and privacy law. Each of the 459 rule cells is sourced and marked P (primary source, 85), S (secondary source, 229), D (ABA model default, 143) or U (open question, 2). Data version 2026-10-25. Canonical page: https://probativegrowth.com/resources/lawyer-advertising-rules-by-state/. Published by Probative Growth (probativegrowth.com), a marketing agency for US law firms (SEO and ads at published monthly prices); not a law firm. Not legal advice.

Files

lawyer_advertising_rules.json

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Additional details

Related works

Is derived from
Other: https://www.americanbar.org/groups/professional_responsibility/publications/model_rules_of_professional_conduct/ (URL)
Is documented by
Other: https://probativegrowth.com/resources/lawyer-advertising-rules-by-state/ (URL)
Other: https://probativegrowth.com/data/ (URL)
Is identical to
Dataset: https://huggingface.co/datasets/ProbativeGrowth/legal-marketing-data (URL)
Dataset: https://www.kaggle.com/datasets/probativeoperations/legal-marketing-open-data-us (URL)