Market Research Templates: What They Are and How to Use Them to Design a Study

Key takeaways

• A market research template is a pre-built study plan: the activities participants complete, such as interviews, surveys or short tests, with the questions already written.
• Templates give teams speed with quality, a questionnaire that misses nothing and a solid starting point, even without a research methods background.
• The five main types are interview, survey, user and product, market and customer, and mixed-method templates.
• Designing a study with a template takes eight steps, from setting your goal to reviewing AI-powered analysis.
• Templates work best when you define the objective first, edit the questions, check study settings and plan how you will use the findings.