What Is Pulse and How Does It Keep Research Connected to Market News and Trends?

Key takeaways

• Terapage Pulse is an always-on market intelligence tool that checks what your participants say against what the market is saying.
• Each Pulse run collects your research data, extracts topics, gathers external market and competitor signals, generates insights and forecasts, and sends an alert.
• Setting up a Pulse takes five steps: details, research sources and weighting, markets and competitors, refresh frequency and tone, and alerts and recipients.
• Pulse helps teams decide what to research next, reveal gaps in existing research, test insights and gut feelings, spot trends early and keep stakeholders informed.
• Every finding separates internal mentions from your participants and external mentions from the market, so it can be traced back to its evidence.