LANGUAGE AS A BRIDGE BETWEEN CULTURES: THE ROLE OF INTERCULTURAL COMMUNICATION

Language is the main tool for communicating between representatives of different cultural environments and for a better understanding of each other. People use language in various aspects of life. This article discusses the connection between language and culture, increasing intercultural communication, preserving cultural identity and reducing misunderstandings. It studies the impact of language units, polite strategies, and verbal communication on cultural values, as well as the impact on relations between representatives of different societies. This article also discusses the problems encountered in the process of communication between cultures. This article is mainly based on the analysis of the relevant scientific literature and the comparative approach to language and cultural practices; the research aimed at demonstrating the importance of effective communication and the development of international cooperation.