Influence of Social Interactions on Household Perception of Water, Sanitation and Hygiene (WASH) Information in Kaduna South, Kaduna State, Nigeria

The study examined social interaction and its influence on household's perception of Water, Sanitation and Hygiene (WASH) information in Kaduna South, Kaduna State, Nigeria. It was guided by two key questions: who has the greatest influence on household interactions and perceptions on WASH information and how interaction with others shape households understanding and acceptance of WASH information. A qualitative descriptive design was adopted to gain an in-depth understanding of participant's experiences and perceptions. A sample size of 16 participants was considered adequate for this study when the saturation point was reached. Data were collected through semi-structured in-depth interview guide with household members and analyzed thematically. The findings identified individuals and groups that influence household perceptions of WASH information as family members, peers, community leaders and religious leaders within the community. Also, social interaction notably influences household perception and acceptance of WASH information. Interactions within social networks encouraged the adoption of safe water practices, promoted regular hand washing compliance and improved environmental sanitation. The study concludes that household's perception of WASH information is not formed in isolation but is socially constructed through continuous interaction within family, peers, religious and community leaders that reinforce positive hygiene behaviours and promote the adoption of WASH practices. It recommends that government agencies, Water sector stakeholders and non governmental organizations strengthen community based WASH communication by actively engaging influential social networks while promoting continuous interpersonal education to improve the adoption and sustainability of safe water, sanitation and hygiene practices