ANALYSIS OF GLOBALIZATION DISCOURSE IN ANTHROPOLOGY TEXTBOOKS: TWO TEXTUAL INTERPRETATIONS OF THE SAME PROBLEM (THEORETICAL AND PRACTICAL ASPECTS)

This article examines the textual representation of globalization through discourse analysis, a central topic in modern philology and text linguistics. Using a single core issue—the process of globalization and its socio-cultural impacts—the study investigates how two distinct anthropology textbooks, Perspectives: An Open Introduction to Cultural Anthropology and Shared Voices: An Introduction to Cultural Anthropology, deploy different discursive tools, conceptual frameworks, and linguistic mechanisms to construct meaning. The paper demonstrates the essential role of linguistic discourse analysis in understanding social processes within the humanities during an era of global transformations.