COGNITIVE DISSONANCE AS AN IMPLICIT FACTOR OF EFFECTIVE SPEECH INTERACTION

The paper focuses on the role of the cognitive dissonance phenomenon in the process of speech interaction. Cognitive dissonance is understood as any discrepancy between cognitions, i.e. between knowledge, opinions or beliefs related to the environment or behaviour of people. The emergence of dissonance, psychologically uncomfortable, forces a person to make an attempt to neutralize it and achieve consonance – the correspondence of cognitions, primarily at the level of speech communication. Communicative success/ communicative failure can be seen as the result of consonance/ dissonance.