Published October 10, 2026 | Version v1
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THE IMPACT OF E-COMMERCE AND DIGITAL MARKETING INTEGRATION ON MARKET SHARE EXPANSION IN SMALL BUSINESSES

Authors/Creators

  • 1. Worldly Knowledge Publishing Centre

Description

This study examines the impact of integrating e-commerce and digital marketing strategies on market share expansion in small businesses. It explores how online marketplaces, social media advertising, search engine optimization, and customer relationship management contribute to business competitiveness and customer acquisition. The research adopts a quantitative approach to assess the relationship between digital marketing adoption, online sales performance, and market expansion. Particular attention is given to the opportunities and challenges faced by small enterprises in developing economies. The study aims to identify effective digital strategies that support sustainable business growth, improve customer engagement, and strengthen market positioning.

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References

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