THE CONCEPTUAL ASPECTS AND PERSPECTIVES OF USING THE DIGITAL MARKETING TECHNOLOGIES IN DEVELOPMENT ENTERPRISES

The current article concentrates on the key conceptual aspects of digital marketing technologies as well as digital technologies in general. Meanwhile, the article studies key elements of digital marketing technologies utilized in garment, apparel, textile companies and draws attention to digital marketing technologies being used in fashion field. At the same time, the article focuses on some of methods being used in development of conceptual framework as well as analysis being used in article.