Utah Google Search Ad Destination Experience Study 2026: Research Protocol

RESEARCH IN PROGRESS / METHODOLOGY RELEASE. This deposit contains the research protocol for a planned observational study of publicly accessible destinations associated with qualifying Utah Google Search advertising creatives. The approved method distinguishes Direct evidence, Verified Proxy evidence, and Exclude decisions. Formal collection, the reliability subset, reliability re-review, the final dataset, and findings are not complete. No formal findings have been published, and no result percentages or organization-level conclusions are reported. Canonical source: https://blackoutconsulting.com/pages/utah-google-search-ad-destination-experience-study-2026. The CC BY 4.0 license applies only to the deposited Blackout-owned public files.