INNOVATSION MARKETING INDEKSI ASOSIDA KORXONALARNING IQTISODIY XAVFSIZLIGI VA RAQOBATBARDOSHLIGINI BAHOLASH METODOLOGIYASI

Mazkur maqolada korxonalarning iqtisodiy xavfsizligini ta'minlash va raqobatbardoshligini oshirishda innovatsion marketing omilining roli oʻrganilgan. Tadqiqot doirasida korxonalarda innovatsion marketing faoliyatini baholash uchun integrallashgan koʻrsatkich — innovatsion marketing indeksi (IMI) ishlab chiqildi. Tadqiqot natijalari innovatsion marketing vositalaridan foydalanish darajasi oshgan sari korxonalarning iqtisodiy barqarorligi va raqobatbardoshligi ortishini koʻrsatdi. 

This article studies the role of the innovative marketing factor in ensuring the economic security and increasing the competitiveness of enterprises. As part of the research, an integrated indicator for assessing innovative marketing activities at enterprises, the innovative marketing index (IMI), was developed. The results of the study showed that the economic stability and competitiveness of enterprises increase as the level of use of innovative marketing tools increases.