INCREASING ECONOMIC EFFICIENCY BASED ON DIGITAL PLATFORMS IN THE IMPLEMENTATION OF ALTERNATIVE ENERGY TECHNOLOGIES (THE CASE OF RURAL AREAS)

This article examines the issues of enhancing the impact of digital platforms on economic efficiency in the processof implementing alternative (renewable) energy technologies in rural areas. The article highlights the importance ofdigital monitoring systems, mobile applications, online financing, and government e-services in the energy sector. It alsoanalyzes the main economic and organizational barriers encountered in the implementation of solar, wind, and biogastechnologies in rural areas. Based on the research findings, recommendations are developed to reduce the paybackperiod of energy projects, decrease maintenance costs, and ensure convenient access to financial resources for the populationand farms through the development of digital platforms.