IMPACT OF SOCIAL MEDIA IN TOURISM PROMOTION: A STUDY IN MADHYA PRADESH
Authors/Creators
- 1. Research Scholar, SoS, Department of Tourism and Travel Management, Jiwaji University, Gwalior M.P.
- 2. Research Scholar, ITHM, Bundelkhand University, Jhansi, U.P.
Description
The study aimed that how social media affects travel decision-making, destination perception, visitor awareness, and the state's total tourism growth. Social media's expansion has changed how travellers plan trips, find information, and share their travel experiences, which has completely changed the tourism sector. Facebook, Instagram, YouTube, X (Twitter), and travel blogs are for promoting travel destinations. This study looks at how social media affects tourism promotion in Madhya Pradesh, a state known for its natural attractions, historical sites, wildlife reserves, religious centres, and rich cultural legacy. The goal of the study is to comprehend how social media affects travel decision-making, destination perception, visitor awareness, and the state's total tourism growth. The study adopts a descriptive research design and utilizes both primary sources of data. Primary data were collected through questionnaires and surveys administered to tourists visiting major destinations in MP, and are compared with the published secondary data in research journals, tourism reports, government publications, and online sources. The findings reveal that social media plays a significant role in increasing destination visibility and attracting tourists. Visual content, travel reviews, user-generated content, influencer marketing, and digital campaigns were found to be highly effective in shaping tourists' perceptions and travel intentions. The study further indicates that social media provides a cost-effective and interactive platform for tourism promotion, enabling tourism organizations to engage directly with potential visitors. The challenges like misinformation, negative reviews, and unequal access to digital technologies also affect the effectiveness of social media marketing. The research concludes that social media has become an indispensable component of modern tourism promotion in MP and contributes significantly to destination branding and tourism development. The study recommends strengthening digital marketing strategies, encouraging authentic user-generated content, collaborating with influencers, and utilizing advanced technologies to enhance the state's tourism competitiveness.
Files
16-VARSHA RAJPOOT - Online - IERJ9542512300.pdf
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- Is published in
- Journal: 2454-9916 (EISSN)
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