HUMAN VERSUS VIRTUAL INFLUENCERS: THE FUTURE OF INFLUENCE IN DIGITAL MARKETING

Published September 3, 2026 | Version v1

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Journal article

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National Press Associates

Published in

COHERENCE – The Multidisciplinary Research Journal, 17(2), 144-154, ISSN: 0976-5301, 2026.

License: Creative Commons Attribution 4.0 International

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