Engaging Digital Heritage in the Age of AI : A Neuro-Cultural Explanation for the "Remembering" Museum - A Case Study of the National Museum of Korea

This presentation investigates the mechanisms behind the National Museum of Korea’s (NMK) post-pandemic resilience, focusing on its digital transformation strategy. While global museum attendance declined, the NMK achieved significant growth through its "Transformative Model" utilizing AI and XR technologies.

The study proposes a neuro-cultural explanation based on two pillars: (1) a Social Pillar addressing joint attention through NLP-driven 'QI' AI docents, and (2) a Neuro Pillar exploring cognitive demand stimulated by multi-sensory Digital Immersive Galleries (D.I.G.). By employing an explanatory single-case study design and data triangulation, the research demonstrates how strategic digital choices resonate with the human neural system, positioning the NMK as a theoretical template for global cultural institutions in the AI transition.

Note: This record contains the presentation slides delivered at the DH2026 conference in Daejeon.