Published December 25, 2016
| Version v1
Journal article
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DIGITALIZATION OF INSURANCE SECTOR: ISSUES AND CHALLENGES TO AN INSURANCE ADVISOR
Authors/Creators
- 1. Research Scholar, Department of Post Graduate Studies and Research in Commerce, Mangalore University, Karnataka
- 2. Associate Professor, University College, Mangalore, Karnataka
Description
People are getting a taste of the digital experience in each and every corner of the world except insurance. This has made digitalization as need of the hour. Digitalization has improved the reach, quality of service provided by company. In the present paper, try has been made to understand the issues and challenges faced by a life insurance advisor. A sample of 50 life insurance advisors of Mangaluru city, both from public and private insurance company, was studied. Author came to conclusion that, advisor needs more training and support from company. As customers are more attracted towards digitalization, advisor should also update himself to ride the digital wave.
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Additional details
References
- 1. Horvath and partners (2015), White Paper: The Impacts of Digitization on the Management of Insurance Companies Steering Business in a Digital World. Retrieved from www.horvath-partners.com/fileadmin/horvath-partners.com/assets/05-Media-Center/PDFs/englisch/WP-Insurance-Digitl-web-g.pdf 2. Kumar, Jagendra(2016) Time for Data driven Marketing decisions to Insurance Intermediaries, IRDAI Journal, Vol. 14, No2, pp. 45-50 3. Odoyo,S,Fredrick and Nyangosi, Richard (2011), E-Insurance: An Empirical Study of Perceived Benefits, International Journal of Business and Social Science, Vol2, No. 21, pp. 166-171. 4. Pahuja, Anurag and Chitkara, Saloni(2016), Perceptual Exploration of Factors and Issues Affecting Adoption of E-Insurance, Case Studies in Business and Management, Vol3, No.1, pp. 99-112. Retrieved from file:///c:/Users/DELL/Downloads/9623-35371-1-PB.pdf 5. Raghvan.R.(2016) IIB Bulletin, vol2,issue2, pp.1. 6. www.finextra.com