A STUDY ON ROLE OF AI IN SHAPING E – COMMERCE

Artificial Intelligence (AI) is becoming very important in online shopping. As more people shop online, companies use AI to understand what customers like and make shopping easier. AI tools like recommendations, chatbots, and data analysis help suggest products, answer questions quickly, and give each shopper a more personal and convenient experience.
AI also helps e-commerce businesses manage their daily operations more efficiently. It supports tasks such as predicting customer demand, managing inventory, optimizing supply chains, adjusting prices, and detecting fraud. By using AI to analyze large amounts of data, companies can make smarter decisions, save time, and reduce costs. This allows businesses to operate more smoothly and respond faster to changing market conditions.
Using AI in online shopping also has some challenges. Companies need to be careful about privacy, security, ethical use of customer data, and high costs. Overall, AI helps e-commerce grow, making shopping faster, easier, and more customer-friendly, and will be very important for the future of online stores.