THE EVOLVING ROLE OF STRATEGIC PLANNING, SWOT ANALYSIS AND TECHNOLOGY IN BUSINESS RESILIENCE

This article explores business resilience in reference to the role of strategic planning, swot analysis and technology, by emphasizing its value in identifying internal strengths and weaknesses alongside external opportunities and threats. By making insights from contemporary literature, the study highlights how SWOT analysis enables data-driven decision-making and supports the development of comprehensive strategies that foster continuous improvement. Furthermore, the article examines the integration of strategic planning with risk management and contingency strategies, underscoring their importance in enhancing organizational adaptability and resilience.