Survey data on willingness to pay for food forest produce: monoculture health risk, nature connectedness and need for uniqueness

Overview

Cross-sectional consumer survey data collected within the research project "Opportunities in the transition towards low carbon economy mitigating climate change: Stimulating low carbon consumption through behavioral incentives and nudges (TRANSCLIMA)" (ref. PID2021-123686OB-I00), University of the Basque Country UPV/EHU.

The dataset supports a model of the multiple consumer value logics driving willingness to pay for food forest produce, incorporating the perceived health risk of monoculture farming, nature connectedness, need for uniqueness and climate change concern.

Data protection

Personal data were collected and processed in compliance with Regulation (EU) 2016/679 (GDPR) and Spanish Organic Law 3/2018 (LOPDGDD). The dataset published here has been anonymised: it contains no direct or indirect personal identifiers and cannot be used to re-identify participants.

Funding

This work was supported by funding received from the Spanish Government, and European Regional Development Fund [Grant PID2021-123686OB-I00 funded by MICIU/AEI/10.13039/501100011033 and by ERDF/EU], the Basque Government [grant IT1731-22] and FESIDE Foundation [grant 03-21].