Published August 11, 2026 | Version v1
Journal Open

CONSUMER SATISFACTION TOWARDS ORGANIC PRODUCTS: AN EMPIRICAL ANALYSIS OF ERODE DISTRICT

Authors/Creators

  • 1. Erode Arts and Science College, Erode
  • 2. Erode Arts and Scince College

Description

Growing awareness of health, environmental sustainability, and food safety has increased consumer preference for organic products. Organic products are produced without synthetic fertilizers, pesticides, or harmful chemicals, making them a healthier and eco-friendly choice. This study examines consumer satisfaction towards organic products in Erode District. A descriptive research design was adopted using both primary and secondary data. Primary data were collected from 200 consumers through a structured questionnaire, while secondary data were obtained from books, journals, government reports, and websites. Percentage Analysis, Weighted Mean Score, Mean and Rank Analysis, Chi-square Test, and One-way ANOVA were used for data analysis. The findings reveal that product quality, freshness, and health benefits are the major factors influencing consumer satisfaction. However, high prices and limited availability remain the key challenges affecting consumer purchases. The study suggests improving awareness, affordability, product availability, and certification to enhance consumer satisfaction. Overall, the study concludes that increasing consumer satisfaction will promote the consumption of organic products and support sustainable agricultural development in Erode District.

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References

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