Green Entrepreneurship in India: A Comparative Case Study of Mamaearth and Bambrew in Promoting Environmental Sustainability

Green entrepreneurship has become an important way to deal with environmental problems while also supporting economic growth. In India, start-ups are now focusing on business practices that are both environmentally responsible and profitable. This paper studies about two Indian companies Mamaearth and Bambrew, to understand how innovative business ideas can support sustainable development.
The paper compares their product strategies, business models, and sustainability initiatives using available secondary data. It explains how these companies include eco-friendly practices in their daily business operation and how they influence industry trends and consumers choices. The study shows that green entrepreneurship plays a vital role in supporting sustainable development in India by promoting innovation, promoting responsible consumption, and in spreading awareness.