"Digital economy" scientific and electronic journal
Published October 17, 2025 | Version v1
Journal article Open

XORIJIY BOZORLARDA O'ZBEKISTON BANK XIZMATLARINI TARG'IB QILISHNI TAKOMILLASHTIRISH YO'LLARI

Authors/Creators

  • 1. Jahon Iqtisodiyoti va Diplomatiya Universiteti 1-kurs magistratura talabasi
  • 2. Jahon Iqtisodiyoti va Diplomatiya Universiteti PhD, dotsent v.b.

Description

Ushbu maqolada O‘zbekiston bank xizmatlarini xorijiy 
bozorlarda targ‘ib qilishning hozirgi holati, mavjud muammolar va ularni bartaraf etish 
bo‘yicha takliflar tahlil qilingan. Xususan, raqamli texnologiyalarni joriy etish, 
marketing strategiyalarini takomillashtirish va xalqaro hamkorlikni kengaytirish 
yo‘llari ko‘rib chiqilgan. Muallif xorijiy bozorlarda raqobatbardosh bank xizmatlarini 
ilgari surish uchun tizimli va strategik yondashuvlarni ilgari suradi. 

Abstract (Russian)

В статье рассматривается текущее состояние продвижения 
банковских услуг Узбекистана на зарубежные рынки, выявлены существующие 
проблемы и предложены пути их решения. Особое внимание уделяется 
внедрению цифровых технологий, совершенствованию маркетинговых 
стратегий и расширению международного сотрудничества. Автор подчеркивает 
необходимость системного и стратегического подхода к продвижению 
конкурентоспособных банковских услуг за рубежом.

Abstract (English)

This article analyzes the current state of promoting Uzbekistan’s 
banking services in foreign markets, identifies existing problems, and proposes 
solutions. Particular focus is placed on the implementation of digital technologies, 
improvement of marketing strategies, and expansion of international cooperation. The 
author emphasizes the importance of a systematic and strategic approach to promoting 
competitive banking services abroad.

Files

10. Mustofayeva M.A., Abdullayev A.K. - XORIJIY BOZORLARDA O‘ZBEKISTON BANK XIZMATLARINI TARG‘IB QILISHNI TAKOMILLASHTIRISH YO‘LLARI.pdf

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Additional details

Additional titles

Alternative title (Russian)
ПУТИ СОВЕРШЕНСТВОВАНИЯ ПРОДВИЖЕНИЯ БАНКОВСКИХ УСЛУГ УЗБЕКИСТАНА НА ЗАРУБЕЖНЫХ РЫНКАХ
Alternative title (English)
WAYS TO IMPROVE THE PROMOTION OF UZBEKISTAN'S BANKING SERVICES IN FOREIGN MARKETS

Software

Repository URL
https://infocom.uz/magazine/19
Development Status
Active

References

  • 1. Saidov, A.S. Xalqaro bank ishi: nazariya va amaliyot. – Toshkent: Iqtisodiyot, 2020. 2. Mavlonov I.R., Jo'rayev Sh.Q. Bank ishi va elektron moliya xizmatlari. – Toshkent: Iqtisodiyot va moliya, 2021. 3. Filipp Kotler va Kevin Keller tomonidan yozilgan "Marketing Management" (2021) 4. Khitakhunov A., Mukhamadiyev M. Digital Banking Development in Uzbekistan: Trends and Prospects. – Journal of Central Asian Economic Review, 2022, 3(1), 55–67. 5. O'zbekiston Respublikasi Markaziy banki rasmiy veb-sayti — (https://cbu.uz/ ) 6. McKinsey Global Banking Review (2023) 7. O'zbekiston Respublikasi Prezidentining PQ–4887-sonli Qarori, 12.11.2020 y. — (https://lex.uz/ ) 8. Asia Alliance Bank, Turonbank, Ipoteka-bank, Hamkorbank rasmiy saytlari (2023–2024 y. ma'lumotlari)
  • 9. Asian Development Bank. Development of digital banking and financial inclusion in Central Asia. ADB Report, 2022. — (https://adb.org/ ) 10. World Bank. Banking Sector Reforms in Emerging Markets. World Bank Publications, 2023. — (https://worldbank.org/ ) 11. SWIFT rasmiy sayti — (https://swift.com/ ) 12. Global Fintech Index 2023 — (https://findexable.com /)