MECHANISMS FOR MANAGING ENTREPRENEURIAL ACTIVITIES IN THE PHYSICAL EDUCATION AND SPORTS SECTOR

The article systematically analyses the organisational-legal, economic-financial, institutionalpartnership,
marketing-digital and human-resource mechanisms for managing entrepreneurial activity in
physical education and sport. Drawing on the legal acts and official indicators of the Republic of Uzbekistan,
the priority of the public-private partnership mechanism is substantiated. A block diagram of the management
mechanisms is proposed together with recommendations for improving sectoral efficiency.