Strategic Management Measures to Increase the Representation of Women in Renewable Energy Business

 This paper aims to investigate strategic management measures aimed at increasing women’s representation in businesses in renewable energy. The research aims to identify the main hindering factors for sector development, as well as effective measures to raise awareness and involvement of women and other stakeholders. The research methodology sub-chapter describes the research, research instruments. This chapter analyzes research results, reflecting the opinions of interviewed respondents. The study primarily employs qualitative research methods and is divided into three stages. The first stage involves analyzing secondary sources, encompassing international and Georgian references. The second stage includes gathering relevant information from the State Statistics Service of Georgia. The third stage comprises in-depth interviews with expert women working in renewable energies. The conclusion summarizes the issues raised and analyzes research results regarding effective measures to increase employment and involvement of women in renewable energy businesses from a strategic management perspective, emphasizing the potential for women’s participation. The study reveals a significant employment market in the country within renewable energies, projected to expand further with increased utilization of the country’s renewable energy potential. However, the research also highlights challenges such as an inadequate educational system, low awareness levels, lack of scientific and statistical studies, and absence of appropriate legal norms to facilitate balanced gender involvement in the energy sector.