The effect of behavioral factors related to cash lessness on the perception of Sustainable finance

Abstract

The rapid growth of digital payment systems and cashless transactions has transformed the financial landscape worldwide. The increasing adoption of cashless payment methods, such as mobile banking, digital wallets, internet banking, and contactless payments, has not only enhanced financial convenience but also contributed to broader sustainability objectives. This study examines the effect of behavioral factors related to cashlessness on individuals' perception of sustainable finance. Key behavioral factors, including perceived ease of use, trust, financial literacy, perceived security, social influence, and technological readiness, are analyzed to understand their influence on users' attitudes toward sustainable financial practices. The study explores how the transition from cash-based transactions to digital financial systems promotes transparency, financial inclusion, resource efficiency, and environmentally responsible financial behavior. Through a review of existing literature and theoretical perspectives, the research highlights the significant relationship between cashless behavior and the perception of sustainable finance. The findings suggest that positive behavioral attitudes toward cashless transactions strengthen individuals' awareness and acceptance of sustainable financial systems. The study provides valuable insights for policymakers, financial institutions, and FinTech companies seeking to promote sustainable finance through digital payment adoption and behavioral interventions. By examining the effects of specific behavioral factors on cashless payment practices in Turkey this study aims to ascertain whether and how these practices influence peoples opinions regarding green finance. Practical benefits financial gains psychological benefits users perceptions of agency and general attitudes toward technology were among the elements we focused on. We entered the data from 520 adults who had completed a quick online survey into structural equation modeling. According to our research peoples favorable perceptions of green financing were influenced by their positive attitudes toward technology practical benefits and a sense of control. However in terms of the perception of behavioral control they were largely ineffective. What about financial and mental benefits? Admittedly.