Published April 11, 2026 | Version 1.0
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Indonesia Digital Marketing Benchmark 2026

Authors/Creators

  • 1. PT Arfadia Digital Indonesia

Description

Industry benchmark KPIs for SEO, SEM, social media, email, influencer, marketplace, and AI visibility across 8 channels and 8 Indonesian industry verticals. Includes SEM CPC tables by industry, organic CTR by SERP position with AIO impact, marketplace GMV share, platform reach data, and GEO citation benchmarks. Cross-validated across 4 AI research sources plus Arfadia primary survey (n=127). Full interactive version: arfadia.com/resources/digital-marketing-benchmark-indonesia-2026

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Additional details

Related works

Is supplemented by
Other: https://www.arfadia.com/resources/digital-marketing-benchmark-indonesia-2026 (URL)
References
Report: 10.5281/zenodo.21095254 (DOI)
Report: 10.5281/zenodo.21100366 (DOI)

References

  • GroupM (2025). This Year Next Year: Indonesia advertising market. groupm.com
  • DataReportal / Kepios (2026). Digital 2026: Indonesia. datareportal.com
  • Mordor Intelligence (2026). Indonesia digital advertising market USD 3.41B. mordorintelligence.com
  • Dentsu Indonesia (2026). Indonesia advertising fastest growth in APAC. dentsu.com
  • Olakses (2026). Google Ads CPC by industry Indonesia 2026. olakses.com
  • Backlinko (Apr 2025). Organic CTR by SERP position 2026. backlinko.com
  • Seer Interactive (Nov 2025). AIO CTR impact study. seerinteractive.com
  • Napitupulu, T.; Arfadia Research Team (2026). State of SEO in Indonesia 2026. DOI: 10.5281/zenodo.21095254
  • Napitupulu, T.; Arfadia Research Team (2026). AI Citation Rate Report 2026. DOI: 10.5281/zenodo.21100366
  • We Are Social (2026). Digital 2026 Global Report Indonesia. wearesocial.com
  • Superlines (2026). AI Search Statistics: citation rates by platform. superlines.com